More than a name, logo or "iconic" CEO, a brand is a place in the heart where employees, investors, suppliers--and Conscious Consumers--meet to tell a company's story, says brand guru Elsie Maio. "When brand reveals authenticity, values and humanity's drive towards consciousness, it's a powerful strategic advantage."
Patricia Aburdene
Source: Megatrends 2010: The Rise of Conscious Capitalism, Pages: 110
Contributed by: ~C4Chaos
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