A Quote by Yvon Chouinard on business, conscious business, conscious capitalism, ethics, values, and philosophy

While our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars in what we called Philosophies. We’d take a busload at a time to places like Yosemite or the Marin Headlands above San Francisco, camp out, and gather under the trees to talk. The goal was to teach every employee in the company our business and environmental ethics and values.

Yvon Chouinard

Source: Patagonia: Let My People Go Surfing: http://www.patagonia.com/usa/patagonia.go?assetid=5625

Contributed by: ~C4Chaos