Tom Peters

Send 10—TEN!!—people flowers. Today. As "Thank yous" for good things "small"—or even large—done in the last two weeks.

Don't let the "enemy" rule your life. Try your damnedest to follow the exact advice of Mr McCue...: "Literally don't think about them."

Easier said than done, no doubt, but awareness is a start. That is, direct conversations away from "What is Microsoft doing?" ("What is the accountancy across the road doing?") And focus instead on, What new and cool things are we doing for our customers?

The principal reason, invariably, most "successful" giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily—including on the P & L—if we insisted (!) on: "Pleasant." "Caring." "Engaged."

Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree—their "personal style" was their "brand." ("It" starts with personal style of the tip-top leadership team. Sorry to be politically insensitive, but who would give a hoot about Tibet if it weren't for the look and style of the Dalai Lama?) Boss at any level: You're either on the "it" boat—or not.

Well if we can't plan for it, and we can't let it distract us 24 hours a day every day, what can we do?

Beats me, is mostly my response.

But I have fallen deeply in love with a word that may be of use ... Resilience.

To deal with the absurdly unlikely, we can find resilient people and shape our organization to be more or less able to respond to a knockout blow—right out of left field.

Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.

If you love your company and love what you do, you will serve your customers better—period!

Excellence comes from human beings doing things of value that customers find memorable.

The thing that keeps a business ahead of the competition is excellence in execution.