When he drank his coffee, that was all he did. If his com chimed or there was a caller at the door, he ignored it. He didn't read the newsfax, nor even listen to any of his favourite music. His one cup deserved, and got, his full attention. He'd once heard a story about a monastery on the top of some mountain in Japan or somewhere. After a long trek in the cold to get there, the monks would offer to sell you a cup of coffee. You had a choice: There was a two-dollar cup - or a two-hundred- dollar cup. When pressed to explain the difference, the monks were reported to say, 'A hundred and ninety-eight dollars.
Source: (The Digital Effect 21-22)
Contributed by: Zaady