By whatever basis human desires are classified, the promise of an abundant life covers virtually all. To the spiritual it suggests escape from futility; to the sensuous it calls up visions of luxury; to the defeated it is a dream of success. To the idle it pledges ease; to the weary, rest; to the frightened it means safety; to the anxious, security; and to the improvident it conjures inexhaustible resources. Persuade a man that you can give him the thing he most desires and you will be his hero; offer him justification for his failures and he will be your disciple; assure him a boundless supply of "loaves and fishes" and he will seek to make you king.
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