A Quote by Matthew W. Ragas on cults, branding, and cult branding
Cult brands aren't just companies with products or services to sell. To many of their followers, they are living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products or services. Picture a cult brand in this context, and you'll have a much better understanding of why these brands all have such high customer loyalty and devoted followers.
Source: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too), Pages: Introduction xxvi
Contributed by: ~C4Chaos