Matthew W. Ragas

A Quote by Matthew W. Ragas on cults, branding, and cult branding

Cult brands aren't just companies with products or services to sell. To many of their followers, they are living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products or services. Picture a cult brand in this context, and you'll have a much better understanding of why these brands all have such high customer loyalty and devoted followers.

Matthew W. Ragas

Source: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too), Pages: Introduction xxvi

Contributed by: ~C4Chaos

A Quote by Matthew W. Ragas on cult and branding

At their core, cult brands are always fun. They make us happy. They uplift our spirits. They cheer us up when we're down and give us confidence. They help us enjoy life. They not only make us feel better about ourselves, they also give us a temporary escape from the drudgery of everyday life.

Matthew W. Ragas

Source: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too), Pages: 41-42

Contributed by: ~C4Chaos

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