Style is the dress of thoughts . . .; if your style is homely, coarse, and vulgar, they will appear to as much disadvantage, and be as ill received, as your person, though ever so well-proportioned, would if dressed in rags, dirt, and tatters.
Lord Chesterfield Stanhope (1694 - 1773)
Source: Letter, 24 Nov 1749; first published 1774.