Dan Brent Burt

Every boxer fights differently, and every salesman has his unique style. But the results are the same- you are either a champion or just another fighter, you either get the sale or you don't. The real key to success is to do those things that will prepare you to be a champion.

By developing strong customer relationships the little problems that could arise in the selling process seem to take are of themselves.

If you could change anything about the way you approach selling, the thing that will make the biggest difference would be your attitude - your attitude toward your customers, your service, the benefits of your products, your employer, and your self.

Your brain can tell you what to do, but your heart will give you the desire to DO IT. It is this heart power that will make the difference between being just another "wannabe' or becoming a true champion. I firmly believe that all of us have it within us to become a true champion.

Selling is communicating and communicating is a complex activity. It requires the exchange of information, ideas and feelings with minimal distortion. The meanings of the words and thoughts conveyed to and from your potential customers must be received exactly as conceived.

The single most important tool in selling is being able to communicate effectively.

Maintaining a customer oriented approach with a positive attitude toward service are the keys to a successful business.