Christopher Locke

WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it. 

A few years ago you could make an interesting distinction who thought there was something special about the Internet and those who saw it as no big deal. Now of course everybody sees it as a big deal mostly because of those weirdball IPOs and the overnight billionnaires they spawned. But I think the distinction is still valid. Most companies with Net-dollar-signs in their eyes today are still missing the "something special" dimension.