A Quote by Chris DeWolfe on myspace, business, and how to succeed
The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.
Source: Business 2.0: How To Succceed: Keep Social Networks Social: http://money.cnn.com/popups/2006/biz2/howtosucceed/2.html
Contributed by: ~C4Chaos