Brian Walker (CEO)

Ultimately, we believe a company's long-term ability to contribute to society is dependant on creating a competitive return for its owners--and in our case, that includes employee-owners. Earning a superior return on capital is the only way to ensure you're sustainable as a business.

As a for-profit entity, if you're successful in getting a good return on capital, you will attract more investment. You become a magnet for resources with which, in turn, you can do more. Taking that a step further, if you're a socially responsible for-profit, and you're successful in earning a return on capital, you will attract further investment, to create still more value, and be able to have a greater positive impact on society and the world. Essentially being a for-profit creates opportunity for doing greater good. And financial success as a for-profit with a social conscious carries greater credibility with your peers, potentially influencing actions of other businesses.