The New Afterlife for Jeans: Between the Walls

E.B. Boyd by E.B. Boyd | April 9th, 2009 | No Comments
topic: Green Living, Green Tech


You’ve been doing your part for the planetary ecosystem by biking and walking instead of driving. And you’ve been doing your part for your inner ecosystem by making better food choices. Suddenly, you make a delightful discovery: Your skinny jeans fit again!

Fab. So … what do you do with your old “fat jeans”?

How about stuffing them into the walls of your house?

Not exactly, of course. An Arizona company has discovered that denim and other cotton products make great insulation. BondedLogic gets clothing manufacturers’ scraps that otherwise would head to the landfill and turns them into eco-friendly home insulation. The end product, pictured at right above, is less toxic than conventional insulation. Even though it is treated with a solution that makes it resist fire, mold, and pests — but the manufacturer says the formula used is less toxic than table salt. Actor-activist Ed Begley Jr. has denim insulation in his place in Studio City … and you can, too.

BondedLogic says its denim UltraTouch Natural Cotton Fiber Insulation boasts other benefits too:

  • Keeps more heat in and provides better acoustic buffering than the conventional stuff.
  • It’s almost zero-waste: all scraps from its production process get recycled back into the next batch.
  • Best of all for do-it-yourselfers, you don’t need to use gloves and masks to install it, as you do when handling fiberglass insulation. After all, you’re essentially just packing big gobs of cotton into your walls.

Learn more about how UltraTouch denim insulation gets produced at

The government has given UltraTouch its nod of approval: the product qualifies for federal tax credits under the 2005 Energy Policy Act. And for green builders, it also qualifies for LEED credits.

Want to be a part of this massive “reuse” project? Until June 30, 2009, you can send your old jeans to National Geographic Kids, which is trying to set the Guinness World Record collecting the most amount of clothing for recycling:

NG Kids / Set a Guinness World Record, 1145 17th St. NW, Washington, D.C. 20036

Photo credits: judgmentalist, Bonded Logic


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