Four years ago, stay-at-home mom, Giselle Shardlow turned her preschooler’s naptime in to a budding self publishing business. The well-traveled schoolteacher-turned-yogipreneur pens yoga stories for kids, which she sells online.
With thousands already sold, her home-based operation is doubling in sales annually. Now at work on two titles for fall, the 40-something-year-old balances her mothering and business ownership duties by maintaining a weekly yoga practice and by meditating daily. We caught up with Shardlow to get the backstory behind her success.
When You Aren’t The Most Flexible Yogi On The Block: One Woman Finds Her Niche As A Teacher
Who is eligible to become a yoga teacher? Those with X number of years’ experience? The most adept practitioners? Anyone who wants to?
I’ve been practicing yoga for close to two decades. The awareness and grounding it offers has steadied me through cross-country moves, crazy deadlines, tragic breakups, getting married and becoming a mother. Yet when I had the second of my two kids in just over two years, I gave up all forms of mind-body practice cold turkey. I just couldn’t take on anything that wasn’t directly related to keeping those kids alive and cared for.
Yoga saved my life.
Pretty grand statement, I know. And perhaps other people say that, too. I guess depending on where you are in life or what you happen to be going through, there are a lot of things that can save your life. A good book could do it, a sign from the universe or maybe even a strong martini. But when I say that yoga saved my life, I mean it truly came into my life during one of the darkest moments I had ever experienced and gave me back my desire to really live — fully and entirely.
A few years back, I found myself completely paralyzed with anxiety. I couldn’t go to work, drive my car or even leave my house without a potential panic attack. This anxiety made me angry. It made me resentful. But most of all, it made me an entirely different person. I became a shell of what I used to be. A lot of people thought I’d stay that way. Full disclosure: I thought I’d stay that way too.
Becoming a yoga teacher was never one of my life ambitions.
For over five years, my yoga practice brought me joy and fulfillment, but solely from my studentship. Teachers had always intrigued me with their beauty, strength, confidence and presence, but to actually become a yoga teacher seemed like entering a different realm — one that I thought could not possibly be as blissful as the space on my favorite coral-colored yoga mat.
But every now and then I would think about what it would be like to lead a class, spreading pieces of possibility and shining smiles to all the students. I would cue and they would flow, moving with ease to the perfect music I was playing that matched all the perfect words I was saying.
But then my daydreams would subside, and I would find myself happy to only be responsible for my own moves, my own mind. Why would I want to teach anyway? It would take up so much time. When would I get to do my practice? If I was teaching, I wouldn’t be learning.
But are the two job descriptions — writer and yoga teacher — really that dissimilar? As a writer, my true calling has always been found in the power of connection and inspiration, traits any good yoga teacher should possess. I like to set my own schedule, travel a lot, wear comfy clothes and work in bare feet. I love sharing my insights and experiences, spreading words of wisdom wherever I go.
So, yes, now I am not only a writer. My career of word crafting has united with my passion for movement.
Yoga Tune Up® Teacher Training graduates
We are closing our decade, and it’s time to take a look back at 2009 and the amazing year of growth in our U.S. yoga community. One thing is for certain: Despite the economy and the recession, there was constant growth and expansion in the yoga world!