Four years ago, stay-at-home mom, Giselle Shardlow turned her preschooler’s naptime in to a budding self publishing business. The well-traveled schoolteacher-turned-yogipreneur pens yoga stories for kids, which she sells online.
With thousands already sold, her home-based operation is doubling in sales annually. Now at work on two titles for fall, the 40-something-year-old balances her mothering and business ownership duties by maintaining a weekly yoga practice and by meditating daily. We caught up with Shardlow to get the backstory behind her success.
Becoming a yoga teacher was never one of my life ambitions.
For over five years, my yoga practice brought me joy and fulfillment, but solely from my studentship. Teachers had always intrigued me with their beauty, strength, confidence and presence, but to actually become a yoga teacher seemed like entering a different realm — one that I thought could not possibly be as blissful as the space on my favorite coral-colored yoga mat.
But every now and then I would think about what it would be like to lead a class, spreading pieces of possibility and shining smiles to all the students. I would cue and they would flow, moving with ease to the perfect music I was playing that matched all the perfect words I was saying.
But then my daydreams would subside, and I would find myself happy to only be responsible for my own moves, my own mind. Why would I want to teach anyway? It would take up so much time. When would I get to do my practice? If I was teaching, I wouldn’t be learning.
But are the two job descriptions — writer and yoga teacher — really that dissimilar? As a writer, my true calling has always been found in the power of connection and inspiration, traits any good yoga teacher should possess. I like to set my own schedule, travel a lot, wear comfy clothes and work in bare feet. I love sharing my insights and experiences, spreading words of wisdom wherever I go.
So, yes, now I am not only a writer. My career of word crafting has united with my passion for movement.
Last month I spent a week in Stockholm, Sweden, teaching my Yoga Tune Up® Integrated Embodied Anatomy module to a group of future yoga teachers at Yogayama studio. I arrived in icy-cold Stockholm late at night after a 22-hour journey. When I awoke jet-lagged the next morning, I was hoarse — very hoarse. With 20+ hours of teaching ahead of me over the next four days, I was concerned. There was no way to call in a “sub.”
As Julio hauled the net into our skiff, we spied a green sea turtle ensnared in the mesh. In this case, we were happy to see our captive: Julio is the Magadalena Baykeeper on Mexico’s Baja Peninsula, and part of his job is working with Grupo Tortuguero — the world’s foremost sea turtle conservation group — to capture, study and release endangered turtles in order to help ensure their future.