public health

Is Neuro-Conservation the New Hope for Environmental Messages?

Candice Gaukel Andrews by Candice Gaukel Andrews | April 24th, 2012 | 12 Comments
topic: Eco Travel, Green Living | tags: attention deficit disorder, climate change, conservation, Eco Travel, environment, environmental media, environmentalism, forests, fossil fuels, global-warming, Great Pacific Garbage Patch, green, Green Living, green settings, happiness, health, HOPE, hopeful, hopefulness, nature, neuro-conservation, public health, travel, well-being, wellness

Letourneau Creek

Big wads of plastic in the ocean that stretch for miles and disintegrating polar ice caps are the kind of news stories that tend to make us feel hopeless regarding conservation efforts. Why bother to change our light bulbs to compact fluorescents if our planet’s imminent demise is a speeding train that can’t be stopped?

The reason we have these feelings is probably the work of environmentalists themselves. They’re sending the wrong messages, if you ascribe to the new field of neuro-conservation.

Instead of focusing the spotlight on results of scientific studies that prove our planet is rapidly warming, or on statistics about alarming species extinction rates, they should be talking about how an ocean view will make us feel happy or standing among trees will arouse our feelings of peacefulness.

After all, selling us emotions is what marketing professionals have been doing for decades. They know that we don’t just buy a car; we buy how that car makes us feel — wealthier, greener or more in control. Using the tenets of neuro-conservation may just be the boost that environmentalists need to gain support for their causes in a world that’s overrun with more scientific data than we know what to do with — or pay attention to.