To support what’s being billed as the “largest environmental event in history,” all you have to do is turn off your lights for one hour on Saturday, March 31, at 8:30 p.m., your local time. That’s it. It’s probably the easiest thing you’ve ever been asked to do for the planet and the natural world.
The request is a simple one because the World Wildlife Fund, the organizer of Earth Hour, is counting on millions of other people to do the same thing in a cascade around the globe, from New Zealand to Hawaii. And by using the power of our digital interconnectedness throughout the world, it’s hoped we’ll make a bigger statement — via social media — to those in positions of power about our concern regarding the Earth’s changing climate and the effect it’s having, especially on wildlife such as polar bears, tigers and sea turtles.
But in the end, will Earth Hour — and the 60 minutes you spend in the dark — really make a difference?