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It’s not easy buying green, especially since green has been touted as the new black. Like the “black” of a previous generation, today’s “green” is considered sexy, trendy and it looks good on everyone. And while the branding of green has led to an increased environmental and ecological awareness, which has oftentimes proved beneficial for our planet and her people, the increased awareness has also created a muddled perspective of what really constitutes green. The public relations whiz kids of the corporate world have jumped on the green wagon and, wa-la, companies with questionable environmental practices and policies have been spun from black to green.
What exactly is green about green design? It’s a very complex term. In fact, it’s so complex that I’d prefer “Conscious, Healthy, Thoughtful, Mindful, Authentic, Integrity Driven Environmentally Responsible Design” … but what a mouthful!
“Eco” as a prefix has gained some potent marketing cachet for all sorts of goods and services in recent years, not least for travel. Nearly every jungle accommodation in Costa Rica seems to bill itself as an “eco-lodge,” for instance, and ecotourism is promoted as an important, even essential, means of protecting species and habitats.
With the 39th anniversary of Earth Day right around the corner (April 22), now’s a good time to take stock of how far we’ve come. While we hear a lot of complaints about greenwashing these days, the fact is, most companies are implementing far more green measures than they were even five years ago. Take a look at these four ventures and ask yourself, five years ago, who wouldathunk?
It seems like every week there’s a new term or buzzword (relating to food and otherwise) you need to know in order to be a health-conscious and environmentally responsible consumer. How well do you know what they all mean? Take this quiz and find out if you’re an in-the-know eco-foodie.