It’s not easy buying green, especially since green has been touted as the new black. Like the “black” of a previous generation, today’s “green” is considered sexy, trendy and it looks good on everyone. And while the branding of green has led to an increased environmental and ecological awareness, which has oftentimes proved beneficial for our planet and her people, the increased awareness has also created a muddled perspective of what really constitutes green. The public relations whiz kids of the corporate world have jumped on the green wagon and, wa-la, companies with questionable environmental practices and policies have been spun from black to green.
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