I have to admit it: last year, my traveling to Churchill, Manitoba, Canada, to see polar bears in the wild was motivated not only by a 10-year anniversary but by a fear that soon the animals could be gone. I go to see glaciers because I’m afraid we’re losing them. And this coming January, I’m returning to Yellowstone National Park to try to photograph our nation’s wolves before they almost completely disappear in the Lower 48 — again.
You could call me an “extinction tourist.”
I’m far from unique. In fact, today people are traveling in ever-greater numbers to see what they think could quickly vanish from the Earth. While just a few years ago travelers might have endeavored to tick off all seven continents or Africa’s Big Five wildlife species, today there’s a certain “cred” given to those who see the landscapes, animals and plants that are just managing to hang on. And tour providers are tapping into that desire with their marketing messages. “See [fill in your favorite endangered animals] before they’re gone!”
But should tourism companies use threatened species as marketing tools? Given our ability to tune out ads, does that minimize the dire circumstances that these animals and environments are now in and dilute the attention that conservation messages might have been able to muster?