About four years ago, the U.S. Geological Survey released a projection report stating that two-thirds of the world’s polar bears would be gone by 2050. Their numbers would plummet, stated the report, due to shrinking summer sea ice caused by greenhouse gases. Since that time, images of polar bears have graced water bottles, T-shirts and tote bags. It’s now widely accepted that Ursus maritimus is the poster child for climate change.
We also know of other species in great peril — mostly because of media attention to them. According to the Chinese zodiac, 2010 was the Year of the Tiger, and last November the International Tiger Forum was held in St. Petersburg in the Russian Federation. As the world’s first global summit focused on saving a single species from extinction, the event received widespread news coverage.
Because their likenesses appear on TV screens and spearhead conservation campaigns, chances are that even if you don’t live in tiger or polar bear habitats — where it would at least be possible for you to run into them during your daily life — you would miss them if they disappeared from our planet. But will you mourn the extinction of other species living today if you’ve never heard of them?