Eco-travel is a rapidly growing sector of the travel industry. From cruise lines to rental cars to adventure tour providers, many businesses are trying to capitalize on a perceived consumer desire for a greener on-the-go experience. Hotel guests are encouraged to re-hang their used towels. Cruise ships recycle millions of plastic bottles each week. Tour operators offset carbon output for the individual guests on their trips.
But are they offering environmentally responsible practices that have real impact? What aspects of eco-travel are most important to consumers? Are travelers willing to pay more for sustainability? Do they proactively seek out eco-friendly travel options?
The Green Traveler Study, sponsored by Planeterra, seeks to answer those questions. Its 2010 survey is an effort to communicate to the tourism and hospitality industries the values and concerns of eco-minded travelers, so they may in turn gauge and improve their efforts toward environmental responsibility by making meaningful changes in their corporate practices.
Anyone is invited to take the survey, and those who complete it by August 31, 2010, are eligible for a drawing that will award prizes to 10 winners: a choice of a $50 credit at Amazon, or the opportunity to make a $50 donation to a community charity of choice. The survey takes about 10-12 minutes to complete. Hope you’ll chime in.
Yours for conscious travel,