I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.
Source: Business 2.0: How To Succceed: Build a Blog That Builds Your Business: http://money.cnn.com/popups/2006/biz2/howtosucceed/25.html
Contributed by: ~C4Chaos