Your “true north” cannot be redirected by external pressures. Once you start trying to satisfy one shareholder, you’ll have to deal with another shareholder with a different point of view. Same with board members and all your other constituencies. If you allow yourself to be pulled off course, you’re going to destroy your enterprise.
Source: The Thought Leader Interview: Bill George: http://www.strategy-business.com/press/article/07409
Contributed by: ~C4Chaos