sustainability

A Quote by Yvon Chouinard on business, values, conscious capitalism, conscious business, patagonia, environment, and sustainability

I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn’t be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.

Yvon Chouinard

Source: Patagonia: Let My People Go Surfing: http://www.patagonia.com/usa/patagonia.go?assetid=5625

Contributed by: ~C4Chaos

A Quote by Yvon Chouinard on sustainability, conscious business, conscious capitalism, business, cradel to cradle, consumption, and recycling

...we've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going to accept ownership of our products from birth to birth. So if you buy a jacket from us, or a shirt ,or a pair of pants, when you're done with it, you can give it back to us and we'll make more shirts and pants out of it.

Which is a different idea about consuming. Right now the world runs on consuming and discarding, and we're saying that we're taking responsibility for our products from birth to birth. Can you imagine if a computer company said, "When you're done with your computer, we'll buy it back from you and make more computers out of it." Instead, they sell you computer and you can't even get service from them!

It's a different way of accepting responsibility.

Yvon Chouinard

Source: The TH Interview: Yvon Chouinard, founder of Patagonia (Part One): http://www.treehugger.com/files/2008/02/the_th_interview_yvon_chouinard.php

Contributed by: ~C4Chaos

A Quote by Yvon Chouinard on business, conscious business, conscious capitalism, and sustainability

Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, "Hey, give us 10,000 yards of shirting."

Yvon Chouinard

Source: The TH Interview: Yvon Chouinard, founder of Patagonia (Part One): http://www.treehugger.com/files/2008/02/the_th_interview_yvon_chouinard.php

Contributed by: ~C4Chaos

A Quote by Ray Anderson on waste, environment, sustainability, conscious capitalism, and business

We began to tackle the face of mountain we identified as waste. We defined waste, by the way, as any cost that we incurred that does not add value to our customer and that translates to doing everything right the first time, every time. It’s not just waste material, scrapped and low quality and so forth. If you send something to the wrong destination and have to get it back and reship it -- that’s waste. If you incur a bad debt -- that’s waste. So we defined waste very broadly and over time we actually said that any energy that comes from fossil fuel by our definition is waste and we need to eliminate it. We really began to think in different ways about our business in terms of climbing this mountain and it became very clear very quickly this was the smart thing to do. Not only did we start to generate answers for those customers, they embraced us for what we were trying to do. The goodwill in the market place has just been stunning. The rest of the business case is pretty simple. I cost it down not up.

Ray Anderson

Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/

Contributed by: ~C4Chaos

A Quote by Ray Anderson on bottom line, business, conscious business, conscious capitalism, honesty, sustainability, green, and environment

We need an honest bottom line. Today that bottom line is vastly subsidized. If anyone of us were paying the full cost of oil our bottom lines would be very different. If you internalize the cost of oil, look at the cost of the war in the Middle East or the cost of global warming for future generations, if you internalize those external costs and what you pay, that bottom line would look very different, what ever business you are in. If we somehow put a value on species extinction and factor that into our costs that bottom line would look very different. IF we put any resource depletion into costs our bottom line would change. So what we have is a dishonest market that does not take into account all the costs when it establishes its prices. We need an honest marketplace before we can let the market work for sustainability rather than against it as it works today.

Ray Anderson

Source: Ray Anderson on conquering Mount Sustainability: http://www.greenlivingonline.com/Business/ray-anderson-conquering-mount-sustainability-and-inspiring-us-along-the-way/

Contributed by: ~C4Chaos

A Quote by Ray Anderson on sustainability, conscious business, conscious capitalism, business, and profit

During the last five years, those four advantages—costs, products, people, goodwill—have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough—38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success—this new paradigm—has a name: “Doing well by doing good”. It is a better way to bigger profits.

Ray Anderson

Source: GNH 2: Ray Anderson Keynote: http://gpiatlantic.org/conference/proceedings/anderson.htm

Contributed by: ~C4Chaos

A Quote by Ray Anderson on sustainability, conscious capitalism, corporate social responsibility, and environment

For nearly 11 years, now, we have been on this mission; we call it, “climbing Mt. Sustainability”, a mountain higher than Everest, to meet at that point at the top that symbolizes zero footprint—zero environmental impact. Sustainable: taking nothing, doing no harm.

Ray Anderson

Source: GNH 2: Ray Anderson Keynote: http://gpiatlantic.org/conference/proceedings/anderson.htm

Contributed by: ~C4Chaos

A Quote by Steve Bishop on marketing, sustainability, green, and consumers

Marketing needs to define what sustainability means for their company and then decide how to express those values in their offerings. Companies should stop trying to appeal to green consumers by building green myths into the products they have and start creating something real—products that tell their environmental story for them.

Steve Bishop

Source: HBR Green: http://www.hbrgreen.org/2008/01/dont_bother_with_the_green_con.html

Contributed by: ~C4Chaos

A Quote by Yvon Chouinard on sustainability, conscious business, conscious capitalism, business, and manufacturing

...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.

Yvon Chouinard

Source: Grist: Don't Get Mad, Get Yvon: http://www.grist.org/news/maindish/2004/10/22/little-chouinard/

Contributed by: ~C4Chaos

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