stickiness

A Quote by Malcolm Gladwell on tipping point, rules, law of the few, stickiness, and context

The three rules of the Tipping Point -- The Law of the Few, the Stickiness Factor, the Power of Context -- offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 29

Contributed by: ~C4Chaos

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