social networks

A Quote by Tara Hunt on recommendations and social networks

...Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.

Tara Hunt

Source: How to Make a Gabillion Dollars with Community Marketing…or something to that effect: http://www.horsepigcow.com/2007/09/13/how-to-make-a-gabillion-dollars-with-community-marketingor-something-to-that-effect/

Contributed by: ~C4Chaos

A Quote by Guy Kawasaki on community, virtual, web, cyberspace, internet, and social networks

Catalyze a Virtual Community

Many companies think that building a virtual community is as simple as throwing up a cool Web site that compels people to visit every day. Dream on. These sites are commercials, not communities. If you want to build a virtual community, here are the principles to implement:

Community before commerce. In the words of John Hagel III and Arthur G. Armstrong (authors of Net.Gain), "put community before commerce." That is, the purpose of these efforts is to build a community, not sell more stuff, so cool it on the commercialism. The community exists for its own benefit, not yours.

Communication comes next. Build in the capability for people to communicate with each other via message boards and Internet mail lists. Peer-to-peer communication is more important than being able to communicate with the company. You're hosting the event, but it's a cocktail party, not a lecture.

Place the community's interests above your own. The big picture is that a vibrant community will help you, but getting to this place means sacrificing short-term interests. For example, people should be able to freely discuss and endorse competitive products.

Tolerate criticism. Not only should peple feel free to plug competitive products, they should be able to criticize your own. This freedom produces two desirable results: first, good public relations because tolerating criticism on a company-sponsored site is unheard of; second, free and voluminous customer feedback.

Encourage "personalities." Remember how one of the keys to the success of MTV was veejays with an attitude? The same is true of a Web site, so encourage your employees to develop online personalities to show that corporate thought police don't control your site.

Guy Kawasaki

Source: Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Pages: 141-142

Contributed by: ~C4Chaos

A Quote by Michael on jerks, zaadz, technology, tribes, greed, market, government, social networks, and social networking

Suppose hypothetically that one out of every 200 people or so is a jerk.  In today's world these jerks will discover that if they enter government or business they can become super rich and powerful jerks.  Do we conclude, therefore, that markets (or government) have caused greed?  No, the fact is that once we no longer live in tiny tribes of 200, anonymity allows some people, who would have been assholes in a small tribe but who would have been sanctioned there, to go off and become jerks on a much, much larger scale.

Technology, including Zaadz, will allow us to evade the jerks far more than we could before.  The technology-based social responsibility movement, broadly construed, will allow us to return to some extent to the moral monitoring of small villages.

Michael Strong

Source: zPod:FLOW:Re: Forget the World Bank, Try Wal-Mart

Contributed by: ~C4Chaos

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