One has to abandon altogether the search for security, and reach out to the risk of living with both arms. One has to court doubt and darkness as the cost of knowing. One needs a will stubborn in conflict, but apt always to total acceptance of every consequence of living and dying.
My father's real gift and value to U.S. Shoe is not in 'properly segmenting the market'; rather, he has created a beautiful corporate culture which rewards risk taking, which supports rather than punishes those who have a bad year or two, which allows ideas to percolate upward.
Source: responding to a Fortune article about US Shoe