Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.
The "public" seems to have bought into this belief that life can, and should, be run without risk, that all accidents are avoidable, and that death is something that only happens to people who eat meat and smoke.
The person who risks nothing does nothing, has nothing, and is nothing. He may avoid suffering and sorrow, but he simply cannot learn, feel, change, grow, live, love. Chained by his certitudes, he is a slave - he has forfeited freedom. Only a person who risks is free.
I had always tried to live my life fairly simply and by 1991, knowing what I knew about the state of the environment, I had begun to eat lower on the food chain and reduce my consumption of material goods. Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to “have it all,” the sooner it will die.
Source: Patagonia: Let My People Go Surfing: http://www.patagonia.com/usa/patagonia.go?assetid=5625