reputation

What is said of man is nothing; the point is, who says it.

Cautious, careful people always casting about to preserve their reputation or social standards never can bring about reform. Those who are really in earnest are willing to be anything or nothing in the world's estimation, and publicly and privately, in season and out, avow their sympathies with despised ideas and their advocates, and bear the consequences.

The way to gain a good reputation, is to endeavor to be what you desire to appear.

"To have integrity one must be consistently honest and trustworthy in everything one does...When you have integrity, people know you will do what you know is right...Its knowing what you have to do without someone telling you to do it. It is the core of a person's-and a company's- reputation."

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well

Reputation is what other people know about you.  Honor is what you know about yourself.

The world is a nest of crows; some caw in praise; some caw in derision. But men should be above the reach of praise and blame.

You can't build a reputation on what you're going to do.

"Reputation is like fine china once broken it's very hard to repair."

WHERE DOES trust come from?

This is what every marketer wants to know. Without trust, marketers know that there are no sales. Trust means the prospect believes not only that the product being sold will actually solve his problems, but that if for some reason it doesn't, the company will make good on its reputation of performance.

We happily pay a premium to buy our jewelry from a fancy store instead of from a shady character on the street. Why? Because we trust the store to sell us the real deal, while the guy with the watches in a briefcase represents substantial risks.

Corporations pay consultants billions of dollars for their advice, when they could probably find similar advice down the street at the local community college. Why the premium? Because Bain and McKinsey and the like are trusted advisers. They've built enough of a track record, and enough confidence, that they can command substantial premium.