The first question when you are doing anything in life is, “What’s the point?” That is a very spiritual question. What are you doing with your one and precious life? You’ve been given a gift of consciousness and wisdom and now you have this resource for a fairly limited time. What are you going to do with it?
In business you start from the same place. We ask, “What are you doing? What is the point of what you are doing? What are you trying to accomplish? Why is that important to you?” At the same time, to accomplish something in business, unless you want to be a criminal, you have to also value what would further the purpose of other people’s lives. That’s how you are going to get them to buy your product or service: by giving them something that they find valuable. The source of value is that it is congruent with their life’s purpose.
Becoming aware of what is meaningful to you and what is meaningful to those around you is the beginning of every successful enterprise. The moment you lose touch with that you are going to go down in flames. Maybe the words are too spiritual, but this is like basic Business 101. What’s your value proposition? Why would anybody want to buy your product or service?
Source: A Conversation with Fred Kofman: http://www.integralleadershipreview.com/archives/2003/2003_03_kofman.html
The ultimate liberation is to be liberated from the identification with being a woman. My womanhood is not the deepest thing that can be said about me. The deepest thing is that I'm a living trajectory of divine purpose and compassion moving through this time and space dimention in this form, and one of the names that I bear is woman. But it is not the whole of the consciousness.
Your organization needs to be absolutely clear about purpose and principles and must be very careful to know what a purpose and a principle is—you know, a purpose is not an objective, it's not a mission statement—a purpose is an unambiguous expression of that which people jointly wish to become. And a principle is not a platitude—it is a fundamental belief about how you intend to conduct yourself in pursuit of that purpose. You have to get very precise about these things. If the purpose and principles are constructive and healthy, then your organization will take a very different form than anything that you ever imagined. It will release the human spirit and will be constructive of the biosphere. Natural capital and human capital will be released in abundance and monetary capital will become relatively unimportant. To put it another way, I believe that purpose and principle, clearly understood and articulated, and commonly shared, are the genetic code of any healthy organization. To the degree that you hold purpose and principles in common among you, you can dispense with command and control. People will know how to behave in accordance with them, and they'll do it in thousands of unimaginable, creative ways. The organization will become a vital, living set of beliefs.
Source: What is Enlightenment? - Transformation by Design - http://www.wie.org/j22/hock.asp
The journey toward your Big Dream changes you. In fact, the journey itself is what prepares you to succeed at what you were born to do. And until you decide to pursue your Dream, you are never going to love life the way you were meant to.
"Your purpose explains what you are doing with your life. Your vision explains how you are living your purpose. Your goals enable you to realize your vision." - Bob Proctor: Self-help author and motivational speaker.