prices

A Quote by Jeff Bezos on customers, business, products, and prices

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Jeff Bezos

Source: Amazon CEO takes long view: http://www.usatoday.com/money/industries/technology/2005-07-05-amazon-bezos_x.htm

Contributed by: ~C4Chaos

A Quote by Jim Sinegal on prices and business

You could raise the price of, say, a bottle of ketchup to $1.03 instead of $1, and no one would know. Raising prices just 3% per product would add 50% to your pretax income. Why not do it?

It's like heroin: You do a little and you want a little bit more. Raising prices is the easy way.

Jim Sinegal

Source: CEO Interview: Costco's James Sinegal: http://www.smartmoney.com/mag/ceo/index.cfm?story=april2008-Costco

Contributed by: ~C4Chaos

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