To the salesmen, Watson preached individuality and conservatism at the same time: Some men think that personality can be acquired by wearing unusual clothes or by saying something unusual. That is where many young men are wrong. Present your proposition in your own natural way, always keeping your personality behind your product.
Source: Thomas and Marva Belden in The Life of Thomas J. Watson, 1962, Little, Brown and Co.
Contributed by: Zaady