When I was trying to popularize the concept of the Internet -- ten or 15 years ago -- I came up with this concept of "the 5 Cs." Services needed to have content, context, community, commerce, and connectivity. After that, when I was trying to think of what the key management principles were to build into the culture, I started talking about the Ps. The P's were things like passion, perseverance, perspective and people. I think the people aspect is really the most important one.
Source: Academy of Achievement: Steve Case Interview: http://www.achievement.org/autodoc/page/cas1int-1
Contributed by: ~C4Chaos