Permission Marketer

A Quote by Seth Godin on dating, permission marketing, permission marketer, marketing, and advertising

The other way to get married is a lot more fun, a lot more rational, and a lot more successful. It's called dating.

A Permission Marketer goes on a date. If it goes well, the two of them go on another date. And then another. Until, after ten or twelve dates, both sides can really communicate with each other about their needs and desires. After twenty dates they meet each other's families. Finally, after three or four months of dating, the Permission Marketer proposes marriage.

Permission Marketing is just like dating. It turns stranger into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 45

Contributed by: ~C4Chaos

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