America is woven of many strands; I would recognize them and let it so remain. It's 'winner take nothing' that is the great truth of our country or of any country. Life is to be lived, not controlled; and humanity is won by continuing to play in face of certain defeat. Our fate is to become one, and yet many -- This in not prophecy, but description.
Unless we can recognize and own the fact that within every one of us there is one who is capable, has the potential, given a certain circumstance, to take food out of a starving babies mouth. I witnessed that from good people, decent people, loving people. They got so desperate and they were in such dire straits that they did that. We will never be enlightened unless we realize and own what our capacity, from the best of the best to the worst of the worst because then we have more empathy, more compassion, more sympathy for others who do things that are hurtful and harmful and we see, given certain situations, I’m capable of that myself. So, I’m less judgmental.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Source: An Interview with Donny Deutsch: http://www.portfolio.com/views/columns/the-world-according-to/2007/10/19/An-interview-with-Donny-Deutsch
Words in general and adjectives in particular have power. It is a power that comes in degrees or shadings. People and even societies can make value judgments on others just by the shadings of the words they use. Weird, strange, different and unique are really just different shadings of the same word but evoke completely connotations when applied to individuals or groups of people.