A message regarding the annual convention of the Advertising Federation of America in NYC, June 14-18, 1931. Advertising has illuminated the path of progress. . . . In building up desire, advertising has spurred new endeavors. It is their creative work, their dynamic presentations of products, their ability to teach and educate which have made each of us desire better things. And in the fulfillment of our desires, we have reached for and attained higher pinnacles in living standards and a clearer conception of the values of life itself.
Source: Thomas J. Watson in Men–Minutes–Money, a Collection of Excerpts from Talks . . .
Contributed by: Zaady