marketing

A Quote by Marc Benioff on media, communication, and marketing

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

Marc Benioff

Source: On the Record: Marc Benioff: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/10/08/BUG2QLICVV1.DTL

Contributed by: ~C4Chaos

A Quote by Tom Asacker on clarity, marketing, and business

Clarity should be the guiding principle behind every marketing effort. Clearness of thought. Clearness of appearance. Clearness of message. Clarity should inform every campaign, drive every question, and  rationalize every dollar spent and every piece of data captured and analyzed. Whether you’re launching a large scale branding effort, producing an event, or simply crafting an email message, follow these two steps to marketing clarity:

1. Discover. Ask yourself; are we truly clear about how to create superior value such that customers  are continuously attracted to us? And by value, I mean the qualities that render your product or  service highly desirable by your audience. It may be performance value, financial value, time value, entertainment value, identity value, or some combination. Note: Market research rarely reveals new insights into value creation.

2. Execute. Now that you understand how to create superior value, you must clearly and precisely align all spending and activities to both communicate and deliver that value. Note: If you can’t find the value in an activity, it does not exist.

Tom Asacker

Source: Clarity: Marketing's New Task: http://www.acleareye.com/thoughts/

Contributed by: ~C4Chaos

A Quote by Tom Asacker on business, customer service, customer experience, customers, and marketing

Face it. The customer service of our fathers’ days, like my father’s little full-service station, is long gone and it’s not coming back.  Customer service should now be thought of as the customer experience department, and its mandate should be to purposefully and tenaciously help the organization design the best darn customer experience possible.  Customer service is, in fact, dead.  Long live the customer experience!

Tom Asacker

Source: Customer Service is Dead: http://www.acleareye.com/thoughts/

Contributed by: ~C4Chaos

A Quote by Thomas J. "Tom" Peters on curiosity, passion, education, marketing, warren bennis, david ogilvy, leadership, and vision

Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'

Tom Peters (1942 -)

Source: The Project 50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters!, Pages: 29

Contributed by: Laurie

A Quote by Andy Sernovitz on truth, transparency, marketing, and word of mouth

The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services, and people is all that matters now.

Andy Sernovitz

Source: Word of Mouth Marketing: How Smart Companies Get People Talking

Contributed by: Siona

A Quote by Bryan Eisenberg on branding and marketing

Mass marketing may be going the way of the dinosaur, but we would never suggest the principle of branding is on its deathbed. The need to establish and sustain name recognition and associative benefits will always be part of the competent marketer's stock in trade. However, the complex and interconnected relationships between emerging media and the information they now make available mean that name recognition and associations alone are insufficient. Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.

In other words, branding is now more about what you do than what you say.

Bryan Eisenberg

Source: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Pages: 13

Contributed by: ~C4Chaos

A Quote by Bryan Eisenberg on consumer, customer, marketing, pavlov, cats, and dogs

Cats don't bark—and consumers today don't "salivate on command" like they seemed to a couple of decades ago. Consumers today behave more like cats than Pavlov's pooch. Times have changed—and so must we.

Bryan Eisenberg

Source: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Pages: Introduction

Contributed by: ~C4Chaos

A Quote by unknown on eternity, release, spiritual, material, internal, external, realization, enoch, chad christopher cobb, sea of milk, commercial, marketing, strategic, meaning, purpose, world, words, listen, knowledge, and wisdom

Eternity waits for your release. It dawned on Enoch that all signs, all advertisements, with all their strategic marketing phrases, still had a beauty that came before and beyond the madness of taking the power of the words and using it to sell some product, some thing. The words may have been selling something, but they were still beautiful words that spoke some other truth. Enoch felt his heart quicken its pace at the understanding, the fresh insight, realizing that he could learn from that commercial world that had always scared his soul. The world was alive and speaking out to those who would listen, and it spoke spiritual even in its containment of the external...
~ Chad Christopher Cobb, "The Sea of Milk" ~

unknown

Source: The Sea of Milk

Contributed by: Joy Bringer

A Quote by Seth Godin on marketing, ideavirus, ideas, consumers, and networks

Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.

Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Seth Godin

Source: Unleashing the Ideavirus, Pages: 15

Contributed by: ~C4Chaos

A Quote by Seth Godin on marketing, advertising, brands, branding, permission, and customers

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Pages: 69

Contributed by: Siona

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