marketing

A Quote by Mr. on economics, advertising, mass appeal, mass marketing, marketing, promotion, and mr prophet

Mass marketing doesn't always create mass appeal and mass appeal can't always be marketed.

Mr. Prophet

Source: Mr. Prophet

Contributed by: Mr.

A Quote by Seth Godin on storytelling and marketing

Question: What is an example of company that created a brand by conducting a dialogue with customers?

Answer: You don’t know many either, do you Guy? Ahh, we agree! I think that while markets are conversations, marketing is a story. Starbucks creates conversations among customers, so does Apple. The NYSE makes a fortune permitting people to interact with each other. But great marketing is storytelling, and if you’ve been to a Broadway show lately, you’ll notice that audience participation is discouraged. That doesn’t mean that great playwrights don’t listen! They do. They, like great marketers, listen relentlessly. They engage in offline conversations constantly. They poll and they do censuses and most important, they have true conversations with small groups of real people. But THEN, they tell a story.

Seth Godin

Source: How to Change the World: Ten Questions with Seth Godin: http://blog.guykawasaki.com/2006/08/ten_questions_w.html

Contributed by: ~C4Chaos

A Quote by Seth Godin on marketing, web, internet, and advertising

If a newspaper, a radio station or a TV station doesn't please advertisers, it disappears. It exists to make you (the marketer) happy.

That's the reason the medium (and its rules) exist. To please the advertisers.

But the Net is different.

It wasn't invented by business people, and it doesn't exist to help your company make money.

It's entirely possible it could be used that way, but it doesn't owe you anything. The question to ask isn't, "but how does this help me?" as if you have some sort of say in the matter. You don't get a vote on whether Google succeeds or whether your customers erect spam filters.

The question to ask is, "how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?"

Seth Godin

Source: The web doesn't care: http://sethgodin.typepad.com/seths_blog/2008/07/the-web-doesnt.html

Contributed by: ~C4Chaos

A Quote by Donny Deutsch on ads, advertising, and marketing

At the end of the day, great advertising is just like great moviemaking. No great research has ever made a movie; no great research has ever made a television show. You can tweak things, see if something is working a certain way, so yes, research can test "Is this communicating what I think it communicates?" You might think it does, but if 20 people say, "I don't get it," well, you've got to pay attention to that. But you can't listen if 20 people go, "I think it's this" or "You should do this" or "I like this." The best creative products—and this goes for television programming also, this goes for news organizations—use research appropriately and intelligently, but give me that great gut every time. And that's what separates the men from the boys.

Donny Deutsch

Source: An Interview with Donny Deutsch: http://www.portfolio.com/views/columns/the-world-according-to/2007/10/19/An-interview-with-Donny-Deutsch

Contributed by: ~C4Chaos

A Quote by Joannne Thomas Yaccato on marketing, women, consumers, and marketing efforts

If you understand women's consumer DNA and implement strategies that ring with authenticity, you will improve all of your marketing efforts. If you make it women-friendly, you make it everybody-friendly.

Joannne Yaccato

Source: The 80% Minority: Reaching the Real World of Women Consumers

Contributed by: Terrill

A Quote by Tim Ferriss on marketing, branding, and personal branding

Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking.

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.

Going on a date? Chances are that your “blind” date has Googled your name.

Going to a job interview? Ditto.

Tim Ferriss

Source: Tips for Personal Branding in the Digital Age: Google Insurance, Cache-flow, and More… http://www.fourhourworkweek.com/blog/2008/01/28/tips-for-personal-branding-in-the-digital-age-google-insurance-cache-flow-and-more/

Contributed by: ~C4Chaos

A Quote by Steve Bishop on marketing, sustainability, green, and consumers

Marketing needs to define what sustainability means for their company and then decide how to express those values in their offerings. Companies should stop trying to appeal to green consumers by building green myths into the products they have and start creating something real—products that tell their environmental story for them.

Steve Bishop

Source: HBR Green: http://www.hbrgreen.org/2008/01/dont_bother_with_the_green_con.html

Contributed by: ~C4Chaos

A Quote by Seth Godin on market, conversations, marketing, storytelling, and story

I think that while markets are conversations, marketing is a story. Starbucks creates conversations among customers, so does Apple. The NYSE makes a fortune permitting people to interact with each other. But great marketing is storytelling, and if you’ve been to a Broadway show lately, you’ll notice that audience participation is discouraged. That doesn’t mean that great playwrights don’t listen! They do. They, like great marketers, listen relentlessly. They engage in offline conversations constantly. They poll and they do censuses and most important, they have true conversations with small groups of real people. But THEN, they tell a story.

Seth Godin

Source: Ten Questions with Seth Godin: http://blog.guykawasaki.com/2006/08/ten_questions_w.html

Contributed by: ~C4Chaos

A Quote by Shelly Lazarus on customers, marketing, and business

We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.

Shelly Lazarus

Source: Interview with Ogilvy and Mather CEO Shelly Lazarus: http://money.cnn.tv/magazines/fortune/fortune_archive/2007/09/17/100258877/index.htm

Contributed by: ~C4Chaos

A Quote by Shelly Lazarus on authenticity and marketing

Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

Shelly Lazarus

Source: Interview with Ogilvy and Mather CEO Shelly Lazarus: http://money.cnn.tv/magazines/fortune/fortune_archive/2007/09/17/100258877/index.htm

Contributed by: ~C4Chaos

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