Law of Increasing Returns

A Quote by Guy Kawasaki on death magnet, product, and law of increasing returns

Death Magnet #1: The best product wins

....  Unfortunately, the best products don't necessarily win if another product is, at a minimum, sufficient plus quick to market, well promoted, and revised (churned) accordingly.

Why? Because of the Law of Increasing Returns. The more a product sells, the easier it is to sell. Other products may be better, but people get locked into a product and sales snowball even though it may be inferior.

Guy Kawasaki

Source: Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Pages: 106-107

Contributed by: ~C4Chaos

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