law of the few

A Quote by Malcolm Gladwell on tipping point, rules, law of the few, stickiness, and context

The three rules of the Tipping Point -- The Law of the Few, the Stickiness Factor, the Power of Context -- offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 29

Contributed by: ~C4Chaos

A Quote by Malcolm Gladwell on law of the few, epidemics, and messenger

The Law of the Few,... says that one critical factor in epidemics is the nature of the messenger.

Malcolm Gladwell

Source: The Tipping Point: How Little Things Can Make a Big Difference, Pages: 90

Contributed by: ~C4Chaos

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