What if you gave away your intellectual property? What if you gave away your “tell me” content and used it as marketing material? What if your greatest assets were converted into “enable me” products? How would you need to re-invent YOUR business?
Source: What Can You Give Away for Free?: http://www.steveshapiro.com/2008/07/02/what-can-you-give-away-for-free/
Contributed by: ~C4Chaos