So don't ask yourself what people want. Ask instead, What is true? What really inspires me, excites me? What will really help people and take away their confusion and suffering? It's sort of a funny, crazy way to go, but I think it's the only way to bring water to the wasteland Joseph Campbell described. When I read something truthful, something real, I breathe a deep sigh and say, "Fantastic - I wasn't mad or alone in thinking that, after all!" So often we are left to our own devices, struggling in the dark with this external and internal propaganda system. At that point, for someone to tell us the truth is a gift. In a world where people all around us are lying and confusing us, to be honest is a great kindness.