idea

One of the best-kept secrets of a sense of humor is to listen, because everyone has a different idea of what’s funny.

"I just want you to know that revenge is not an idea we promote on my planet.....
but we're not on my planet.....are we!"
~Buzz Lightyear

For new ideas to be translated into new realities requires not only clarity of vision but also the opportunity to change old realities.

"Great thinkers think inductively, that is, they create solution and then seek out the problems that solution might solve; most companies think deductively, that is, defining a problem and then investigating different solutions."

"I believe that many of my best ideas are as much spiritual Ahas! as intellectual ones."

"History is littered with people who came up with great ideas and saw others profit from them. You need to make sure you don't join their ranks."

The Tipping Point is the biography  of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.