America is woven of many strands; I would recognize them and let it so remain. It's 'winner take nothing' that is the great truth of our country or of any country. Life is to be lived, not controlled; and humanity is won by continuing to play in face of certain defeat. Our fate is to become one, and yet many -- This in not prophecy, but description.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Source: An Interview with Donny Deutsch: http://www.portfolio.com/views/columns/the-world-according-to/2007/10/19/An-interview-with-Donny-Deutsch