how to succeed

A Quote by Howard Schultz on business, success, how to succeed, and starbucks

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Howard Schultz

Source: Business 2.0: How To Succceed: Dare to Be a Social Entrepreneur:

Contributed by: ~C4Chaos

A Quote by Sergey Brin on google, success, business, and how to succeed

We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.

Sergey Brin

Source: Business 2.0: How To Succceed: Succeed With Simplicity:

Contributed by: ~C4Chaos

A Quote by Chris DeWolfe on myspace, business, and how to succeed

The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

Chris DeWolfe

Source: Business 2.0: How To Succceed: Keep Social Networks Social:

Contributed by: ~C4Chaos

A Quote by Rachel Ray on business, success, and how to succeed

I've also learned that you can't be all things to all people. Whatever it is that you're successful at, that has to be the No. 1 goal.

Rachel Ray

Source: Business 2.0: How To Succceed: Turn Your Passion Into an Empire:

Contributed by: ~C4Chaos

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