Business is about problem-solving, but it does not always have to be about maximizing profit. When I went into business, my interest was to figure out how to solve problems I see in front of me. That's why I looked at the poverty issue. I got involved in lots of things to address it, and one of them was money lending with loans and credits and savings accounts, and in the process I created Grameen Bank. So you can also have social objectives. Ask yourself these questions: Who are you? What kind of world do you want?
Source: Business 2.0: How To Succceed: Seek Big Rewards in Small Ideas: http://money.cnn.com/popups/2006/biz2/howtosucceed/16.html
Contributed by: ~C4Chaos