George Naylor

A Quote by Michael Pollan on value added, food, food supply, george naylor, farming, and agriculture

In fact, there are lots of good reasons to complicate your product – or, as the industry prefers to say, to “add value” to it.  Processing food can add months, even years, to its shelf life, allowing you to market globally.  Complicating your product also allows you to capture more of the money a consumer spends on food.  Of a dollar spent on a whole food such as eggs, $0.40 finds its way back to the farmer.  By comparison, George Naylor will see only $0.04 of every dollar spent on corn sweeteners; ADM and Coca-Cola and General Mills capture most of the rest.  (Every farmer I’d ever met eventually gets around to telling the story about the food industry executive who declared, “There’s money to be made in food, unless you’re trying to grow it.”)  When Tyson food scientists devised the chicken nugget in 1983, a cheap bulk commodity – chicken – overnight became a high-value-added product, and most of the money Americans spend on chicken moved from the farmer’s pocket to the processor’s.

Michael Pollan

Source: The Omnivore's Dilemma: A Natural History of Four Meals (Large Print Press), Pages: 95

Contributed by: HeyOK

A Quote by Michael Pollan on food, food supply, high fructose corn syrup, corn, health, subsidies, farming, farm subsidies, and george naylor

Corn is not the only source of cheap energy in the supermarket – much of the fat added to processed foods comes from soybeans – but it is by far the most important.  As George Naylor said, growing corn is the most efficient way to get energy – calories – from an acre of Iowa farmland.  That corn-made calorie can find its way into our bodies in the form of an animal fat, a sugar, or a starch, such is the protean nature of carbon in that big kernel.  But as productive and protean as the corn plant is, finally it is a set of human choices that have made these molecules quite as cheap as they have become: a quarter of a century of farm policies designed to encourage the overproduction of this crop and hardly any other.  Very simply, we subsidize high-fructose corn syrup in this country, but not carrots.  While the surgeon general is raising alarms over the epidemic of obesity, the president is signing farm bills designed to keep the river of cheap corn flowing, guaranteeing that the cheapest calories in the supermarket will continue to be the unhealthiest.

Michael Pollan

Source: The Omnivore's Dilemma: A Natural History of Four Meals (Large Print Press), Pages: 108

Contributed by: HeyOK

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