What if you gave away your intellectual property? What if you gave away your “tell me” content and used it as marketing material? What if your greatest assets were converted into “enable me” products? How would you need to re-invent YOUR business?
Source: What Can You Give Away for Free?: http://www.steveshapiro.com/2008/07/02/what-can-you-give-away-for-free/
As Stewart Brand says, the main event of the emerging World Wide Web is its current absence of a business model in the midst of astounding abundance. The gift economy is one way players in the net rehearse for a life of following the free and anticipating the cheap. This is also a way for entirely new business models to shake out. Furthermore the protocommercial stage is a way for innovation to fast-forward into hyperdrive. Temporarily unhinged from the constraints of having to make a profit by next quarter, the greater network can explore a universe of never-before-tried ideas. Some ideas will even survive the transplantation to a working business.
Source: New Rules for the New Economy, Pages: Chapter 4
Talk of generosity, of information that wants to be free, and of virtual communities is often dismissed by businesspeople as youthful new age idealism. It may be idealistic but it is also the only sane way to launch a commercial economy in the emerging space.
Source: New Rules for the New Economy: http://www.kk.org/newrules/
Even in the running away from hurting, there is hurting. In opening unprotected to the experience that is enslaving you with its torment, there is the willingness to be free. Are you willing? Or do you just want to wait until the world finally gets it and does it your way?