The vision behind our idea is a world where people don’t carry hazardous chemicals in their bodies, the environment is free of toxic pollutants, and the economy diligently conserves its natural resources for consumers and future generations. We want to make it easier for consumers to create this world through their purchasing decisions and everyday activities.
"It will do us little good to wire the world if we short circut our souls. There is no delete button for racism, poverty, or sectarian violence. No key stroke can ever clean the air, save a river, preserve a forest. This transformational new technology must be an extension of our hearts as well as of our mind."
We need a revolution in the West: not violent overthrow, but a willingness to take responsibility for the course of history being set forth in our names. We need a revolution determined to activate broad, inclusive social change.
Christina Baldwin
Source: Calling the Circle: The First and Future Culture, Pages: 22-23